5 Tips on How to Design a Logo

Maybe at a glance it's very simple and easy to make. But that does not mean how to design a logo takes a short time. Just like advertising, logos require ideas and concepts that can attract customers' attention. You want to know how to design professional logos and know the sources you need in just one post? This is the right post for you ... Learn how to design a professional logo in just 5 steps.

1. Before you design a logo, you must understand what the logo is, what it describes, and its purpose. The logo is not just a sign - a logo reflects the brand of business advertising through the use of forms, writing, colors and / or images.

Logos are useful for inviting trust, recognition, and admiration for a company or product. It is our duty as designers to create logos that describe those aspects.

2. Know Effective Logo Basics

By knowing the purpose of the logo and what it describes, you must now learn what makes a logo good, or the basic rules and principles of how to design an effective logo.

A. The logo must be simple

A simple logo design can be easily recognized, versatile, and remembered. A nice logo highlights something unexpected or unique without having to overdo it.

B. The logo must be easy to remember

Besides the principle of simplicity, memory is also important. Effective Logo Design must be easy to remember. This can be achieved by having a simple but appropriate logo.

C. The logo must last long

Effective logos must last long. Will the logo still be effective in the next 10, 20, 50 years?

D. The logo must be versatile

Effective logos must be used in sharing mediums and applications. For this reason, the logo should be designed in vector format, so that its size can change. The logo must also consist of only one color.

E. The logo must be in accordance with the way you put the logo in accordance with its purpose. For example, if you design a logo for a children's toy store, children's theme fonts and colors will be a good choice. Instead, they will not be suitable for legal companies.

3. Learning from the Success and Failure of Others

Success logo

With you know the basic rules in how to design a logo, you can distinguish between good and bad logos ... By knowing what logos are successful and why they are successful, it gives us insight into what makes a logo successful.

For example, look at the classic Nike Swoosh. The logo was made by Caroline Davidson in 1971 for only $ 35, but until now it has survived, is easy to remember, effective even without color, and is easily resized. Speed ​​and simplicity can be reflected through the wings on the Nike statue, the goddess of Greek victory - something that is right for sports clothing advertisements. Nike is one of the many successful logos. Maybe you can find out what other successful logos are and what makes them successful.

Logo that is not so successful

We can also learn logos that are not very successful, such as these logos. In posting on links, some logos can describe things that are not visible to designers, or they do have a bad design.

4. Design the Process for Designing Your Logo

Now you know what logos, principles, rules, and what makes a logo successful. Now you can immediately begin the design process. This is the hardest step of the 5 steps. Everyone's logo design process is different. Experience is usually a key factor in creating your design process. But you try to check The Secret Logo Design Process Of Top Logo Designers to add ideas.

The logo design process includes:

1. A brief design plan

2. Research and brainstorming

3. Sketch

4. Prototype and drafting (see step five)

5. Send to client for review

6. Revisions and completion

7. Send the file to the client and provide customer service

5. Learn Software and Complete the Logo

After your design process is complete, use your time to start mastering the software (Adobe Illustrator) but remember, you cannot design the logo just by dwelling directly on the computer. It's best to brainstorm and sketch first.

After you get the ideas and sketches of the results of brainstorming, you can immediately dwell on the computer and start digitizing the logo. After you have finished digitizing, send the results to your client, evaluate, and finally complete the logo. That way, you have successfully created a professional logo.